Emirates Islamic Bank launched a Marketing campaign today aimed at creating awareness in the market about the new SME offering from Emirates Islamic Bank with the first advertisement appearing in Al Khaleej. The launch comes in line with the rapid growth that the SME market is witnessing in the UAE and to support the same.
 
The campaign besides creating awareness is also expected to serve as a launch pad for the new customized SME offering for various segments that has been developed to facilitate the achievement of the above stated objectives. The offerings have been classified in 3 categories i.e. SME Platinum, SME Gold and SME Classic. This classification is based on the size of limits along with utilization levels and/or the size of Deposit holding in the Currents accounts. 
Each of the above offerings come with various unique benefits such as Dedicated RMs, Preferential pricing, free counter transactions, Pre approved Credit cards , Preferential exchange rates, Privelege service card, dedicated parking etc to name a few. The campaign is being communicated though advertisements in all leading English and Arabic dailies. EIB defines SME businesses as those business entities that have a maximum annual Sales turnover of AED 25 Million.