In a bid to strengthen its competitive position and widen its reach to growing customers in the fast growing market for Islamic banking products and services, Abu Dhabi Islamic Bank (ADIB) is moving its Bur Dubai branch on Khalid bin Al Waleed Street to Al Ittihad Street near Deira City Center . ADIB expects this move to result in capturing a larger market share due to Deira's strategic location within the city.

The opening of the new branch came on the heels of the successful introduction by ADIB of a number of new financing products to customers. ADIB's expansion plan, its unique financing schemes and differentiated service have led to substantial inflow of new customers over the last few years, contributing to the bank's phenomenal growth.

Commenting on the importance of the bank's new location, Abdul Aziz Al Mehairi, Acting CEO of ADIB said: "Continuous contact with our customers through our network of branches covering all of the UAE, has been the crux of our success. This, addedto innovationin tailoring our finance packages to customer needs, resulted in an upsurge in our customer base over the past few years, proving not only customer satisfaction with our products and services, but also the effectiveness of consistent communication with our valued patrons."

ADIB has developed a slue of innovative Islamic banking products and services. These products and services are delivered to customers via a number of channels utilizing the latest technology in banking. This truly symbolizes ADIB's positioning statement – Traditional Values, Progressive Spirit.