Zainudin Ishak has been appointed the new executive director and chief executive officer of HSBC Amanah Takaful (Malaysia) Sdn Bhd.

In a statement today, HSBC Bank Malaysia Bhd said, Zainudin had 19 years of hands-on experience in managing a conventional and Islamic insurance company.

"Before he joined HSBC Amanah Takaful, he was the chief executive officer of another local joint venture Takaful provider.

"He led the company to deliver business results and pursued initiatives with the joint venture partner in leveraging Takaful expertise in Malaysia," it said.

Zainudin, 42, started his career in the Broking Division of a local insurance operator in 1989 and from then on, served in various capacities especially in sales and operations as well as the customer services division.