JEDDAH — The investment market in Saudi Arabia is in for massive  development following recent changes in the kingdom's financial culture,  according to an expert in the field.  
                      Christian R. Mouchbahani, CEO of Jeffries Investment Bank in  the Middle East and North Africa (MENA), said that the Gulf Cooperation Council  (GCC) region is changing rapidly, adding to its traditional reliance of  commodities — particularly oil — financial trading and investment. 
                      He said that Saudi    Arabia in particular, with over 70 per cent  of the GCC population and 70 per cent of the wealth, is a key area in the  region and one that offers tremendous potential for growth. 
            Mouchbahani added that the challenge developing the markets  in the kingdom is something of a ground-breaking exercise. 
  "People in the kingdom have been quite receptive,"  he said about corporate and individual investors in the Kingdom. "Saudi Arabia is  the best example in the region of a change in attitude," he said and added  that there was still much work to be done. "But they are changing very  quickly, in attitude, in openness. It still remains a complicated market where  one needs a lot of patience," he said.  
            He said that Saudi    Arabia is a market where closing deals takes  longer but, because of its size and wealth, it is a key market. "With the  necessary patience and a different approach, it will be successful," he  added. 
                      Mouchbahani was previously head of investment banking at  Dubai Bank, where he led the bank's entry into merchant and investment banking.  Prior to that, he was director at The National Investor, an investment banking  and private equity firm where he completed one of the first Islamic corporate sukuk's  in the world. 
            He said that the Middle East  was "our natural home — especially with 150 bankers in the company who  specialise in nothing but the oil and gas sectors." He said that this gave  the group particular strength in the advisory area in oil and gas sector. 
                      He is optmistic about the development of the markets in Saudi Arabia  and the region as a whole. "The reality is that the landscape has totally  changed over the last six months and it continues to change very quickly,"  he said. 
            He felt that the establishment of new  local and international banks in Saudi Arabia would considerably  facilitate and create the necessary financial infrastructure.            |