UBL Fund Managers has developed a detailed mechanism for implementation of the Asset Manager Code of Professional Conduct in line with the international best practices. This was announced after the Management Committee meeting that was held at the UBL Funds Corporate office wherein the strategy for ensuring compliance with all principles of Code was finalized.

The Asset Manager Code of Professional Conduct has been formulated by the CFA Centre for Financial Market Integrity and it outlines the ethical and professional standards for providing asset management and investment advisory services to clients. The goal of the Code is to provide a framework for all asset managers to provide services in and professional manner and to adequately disclose key elements of these services to clients.

Commenting on the importance of the Code, Mir Muhammad Ali, CEO UBL Fund Managers said:, "When it comes to managing investments on behalf of investors, it should be our primary responsibility to adopt a transparent and ethical approach by disclosing the risks and costs involved upfront rather than hiding facts to close the sale."

Aly Osman, Head of Company, Risk and Product Development who will be heading this initiative at UBL Fund Managers said: "The Code primarily focuses on ensuring better services for the investor and all actions of the fund manager are governed by this guiding premise."-PR